Digital Event Horizon
Adobe has launched a new web app called Adobe Content Authenticity, which allows creators to watermark their artwork and opt out of having it used to train generative AI models. The tool uses C2PA to securely label content with information on its origin, providing artists with more control over how their work is used.
Adobe's new web app, Content Authenticity, allows creators to watermark their artwork and opt out of being used to train AI models.The web app enables users to add "content credentials" that signal consent for or against their work being included in AI model training databases.Adobe uses digital fingerprinting, invisible watermarking, and cryptographic metadata to ensure content credentials follow the file across the web.The tool is designed to defend against accidental stripping of content credentials, not nefarious actors.Adobe's decision marks a significant shift towards artist rights and metadata, with potential implications for C2PA adoption.
Adobe has taken a significant step towards empowering artists to take control of their work and protect it from being scraped by generative AI models. The company's new web app, called Adobe Content Authenticity, allows creators to watermark their artwork and opt out of having it used to train AI models.
The web app, which is currently in public beta, enables users to signal that they do not consent for their work to be included in models' training databases. This can include adding "content credentials," such as a verified identity, social media handles, or other online domains, to their work. These credentials are based on C2PA, an internet protocol that uses cryptography to securely label images, video, and audio with information clarifying where they came from.
Adobe is using a combination of methods, including digital fingerprinting and invisible watermarking, as well as the cryptographic metadata, to ensure that the content credentials follow the image, audio, or video file across the web. This means that even if someone takes a screenshot of a piece of content, the credentials can still be recovered.
However, Adobe acknowledges that the tool is far from infallible and that "anybody who tells you that their watermark is 100% defensible is lying." The company's CTO of digital media, Ely Greenfield, notes that the tool is designed to defend against accidental or unintentional stripping, rather than nefarious actors.
The launch of Adobe Content Authenticity marks a significant shift in the company's approach towards artist rights and metadata. In February, Adobe updated its terms of service to give it access to users' content "through both automated and manual methods." This move was met with backlash from artists who took it to mean that the company planned to use their work to train Firefly.
However, Adobe later clarified that the language referred to features not based on generative AI, including a Photoshop tool that removes objects from images. While the company claims that it does not (and will not) train its AI on user content, many artists have argued that the company does not actually obtain consent or own the rights to individual contributors' images.
Adobe's decision to launch Adobe Content Authenticity is seen as a step in the right direction towards making C2PA more ubiquitous and could make it easier for creators to start adding content credentials to their work. According to Claire Leibowicz, head of AI and media integrity at the nonprofit Partnership on AI, "I think Adobe is at least chipping away at starting a cultural conversation, allowing creators to have some ability to communicate more and feel more empowered."
While there is still much work to be done, Adobe's new web app represents an important step towards empowering artists to take control of their work and protect it from being scraped by generative AI models. As the field of AI continues to evolve, it will be crucial for companies like Adobe to prioritize artist rights and metadata.
Related Information:
https://www.technologyreview.com/2024/10/08/1105234/adobe-wants-to-make-it-easier-for-artists-to-blacklist-their-work-from-ai-scraping/
Published: Wed Oct 16 06:10:26 2024 by llama3.2 3B Q4_K_M
