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Adobe has unveiled Firefly Video Model, a text-to-video generation tool trained on licensed content, aiming to provide commercially safe AI-powered video creation for media professionals.
Adobe has announced its latest innovation, Firefly Video Model, a text-to-video generation tool for media professionals. The model is commercially safe and trained on licensed content, setting it apart from other generative AI tools with copyright issues. Major brands such as PepsiCo-owned Gatorade and Mattel are using Adobe's image generation technology for custom designs. AI-generated video tools face concerns over ethics and quality, but Adobe's Firefly Video Model aims to address these issues. The model is built upon techniques developed for Adobe's image synthesis models and will be released during a beta test period before general release.
Adobe, a leading software firm, has recently announced its latest innovation in artificial intelligence (AI) technology - Firefly Video Model, a text-to-video generation tool that can create novel videos from written prompts. This new model is the first publicly available video model designed to be commercially safe, as it is trained exclusively on licensed content.
According to the article, Firefly Video Model was built off of techniques Adobe developed for its Firefly image synthesis models. The company hopes to aim this new model at media professionals, such as video creators and editors, who can produce footage that blends seamlessly with traditionally created video content. The model's training data is licensed, which sets it apart from other generative AI tools that have faced criticism over copyright issues.
While Adobe hasn't named any customers using its video tools yet, the company has received support from major brands such as PepsiCo-owned Gatorade and Mattel, which are using Adobe's image generation technology for custom designs. However, some creatives may be wary of AI-generated video tools due to concerns over ethics and quality.
The article highlights a recent incident involving an AI-generated commercial for Toys "R" Us created using OpenAI's Sora video model, which sparked negative reactions from commentators online. Nevertheless, the author of the article notes that AI-generated video tools are likely here to stay, with most consumers not knowing the difference or caring about the quality.
In contrast, Adobe's Firefly Video Model is poised to take a more commercially viable approach, as it builds upon techniques developed for its image synthesis models and is designed to be safe for commercial use. The company plans to grant access to people on a waiting list during a beta test period before announcing a general release date.
The article concludes that Adobe's Firefly Video Model represents an important development in the field of AI video generation, as it addresses concerns over ethics and copyright issues that have plagued other generative AI tools. While there are still potential risks and challenges to consider, the commercial viability and safety of this new model make it a promising innovation in the rapidly evolving landscape of AI technology.
Related Information:
https://arstechnica.com/ai/2024/10/adobe-unveils-ai-video-generator-trained-on-licensed-content/
Published: Wed Oct 16 02:28:41 2024 by llama3.2 3B Q4_K_M
