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Cerence's Controversial CEO Appointment: A Cautionary Tale of Leadership and Industry Perception


Cerence's appointment of ex-Intel boss Brian Krzanich as its new CEO has sparked widespread criticism in the tech industry, with many questioning his suitability for the role. The company's decision to disable comments on LinkedIn raises questions about its commitment to transparency and accountability.

  • Cerence appoints Brian Krzanich as CEO despite criticism on social media.
  • Krzanich's tenure at Intel was marked by high-profile missteps and controversy, including a consensual relationship with an employee.
  • Cerence cites Krzanich's experience in running a global tech giant as key to its success.
  • The company silences dissenting voices on LinkedIn after backlash against Krzanich's appointment.
  • Industry insiders question whether Krzanich is the best candidate for Cerence due to his track record at Intel.


  • In a move that has sent shockwaves through the tech industry, Cerence, an AI-driven automotive startup, has appointed ex-Intel boss Brian Krzanich as its new CEO. The appointment, which was announced with little fanfare, has been met with widespread criticism on social media platforms, particularly LinkedIn.

    According to reports, Krzanich's tenure at Intel was marked by a series of high-profile missteps, including the company's catastrophic failure to deliver on its 10nm chip rollout promises. This debacle allowed competitors like AMD to gain a significant advantage in the market, ultimately contributing to Intel's decline as a dominant force in the semiconductor industry.

    Furthermore, Krzanich's personal life was marred by controversy when it emerged that he had engaged in a consensual relationship with an employee, which was in direct violation of Intel's strict no-fraternization policy. While the company officially characterized this behavior as an "ethical breach," many saw it as a symptom of a broader problem with management and leadership at Intel.

    Despite these criticisms, Cerence has chosen to move forward with Krzanich as its CEO, citing his experience in running a global tech giant as a key factor in the company's success. However, this decision has been met with skepticism from many industry insiders, who point out that Krzanich's track record at Intel suggests that he may not be the best candidate to lead Cerence through the competitive AI automotive landscape.

    The backlash against Krzanich's appointment has been swift and decisive, with many tech professionals expressing their outrage on social media platforms. In response to this criticism, Cerence has taken a surprising step: disabling all comments on LinkedIn for its posts related to Krzanich's appointment.

    This decision speaks volumes about the company's perception of its relationship with the broader industry. By choosing to hide from criticism and silencing dissenting voices, Cerence is sending a clear message that it values stability and predictability above transparency and accountability. While this may be a pragmatic move in terms of protecting the company's reputation, it also raises questions about the company's commitment to leadership and its willingness to listen to the concerns of its stakeholders.

    Ultimately, Cerence's appointment of Brian Krzanich as CEO serves as a cautionary tale about the importance of leadership and industry perception. While Krzanich's experience in running a global tech giant may be seen as an asset by some, it also raises serious questions about his suitability for the role at Cerence. As the company moves forward with this appointment, it will be crucial to assess whether Krzanich's strengths outweigh his weaknesses and whether he can successfully navigate the complex landscape of the AI automotive industry.



    Related Information:

  • https://go.theregister.com/feed/www.theregister.com/2024/10/15/cerence_appoints_exintel_ceo_brian_krzanich/


  • Published: Wed Oct 16 15:29:06 2024 by llama3.2 3B Q4_K_M











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