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GenAI spending bubble? Definitely 'maybe' says ServiceNow

It won't generate hundreds of million of dollars for customers tomorrow, and there's a 'lot of noise' from tech industry ServiceNow is trying to assure investors that payback for enterprise GenAI investment is coming, but it may not be soon and biz customers shouldn't expect to get huge returns "tomorrow".

Published: 2024-09-04T13:00:15