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The Dark Side of Open Washing: How Companies are Manipulating the Perception of Open Source


Deceptive practices in the tech industry are coming under scrutiny as a recent study reveals that many AI models claimed to be open source are, in fact, misleading. Companies are taking advantage of the positive connotations associated with open-source software without actually adhering to its spirit.

  • The phenomenon of "open washing" allows companies to profit from the positive connotations of open source without adhering to its principles.
  • A recent study found that only a handful of AI models meet the stringent criteria set forth by the Open Source Initiative (OSI).
  • Many companies use open-source licenses as a marketing tool to enhance their public image, rather than genuinely committing to the principles of open source.
  • The European Union's AI Act provides exemptions for "open-source" models, allowing companies to avoid regulatory hurdles and intellectual property issues.
  • The lack of a clear definition for open-source AI within the EU means that companies can create their own licenses that skirt around the true meaning of open source.
  • The consequences of open washing extend beyond its impact on the software development community, affecting security, innovation, and maintenance.



  • In an era where transparency and openness have become essential values in software development, a sinister practice has emerged, threatening to undermine the very principles of open source. This nefarious phenomenon is known as "open washing," a cleverly crafted deception that allows companies to profit from the positive connotations associated with open source without actually adhering to its spirit.

    At the heart of this issue lies a recent study conducted by Andreas Liesenfeld and Mark Dingemanse, researchers at Radboud University's Center for Language Studies. Their investigation into 45 text and text-to-image models that claim to be open-source revealed a disturbing trend: most of these companies are not genuinely adhering to the principles of open source. In fact, only a handful of lesser-known artificial intelligence (AI) models, such as AllenAI's OLMo and BigScience Workshop + HuggingFace with BloomZ, meet the stringent criteria set forth by the Open Source Initiative (OSI).

    The OSI, a non-profit organization that has created a widely recognized standard for open source software, defines open-source software as "software that is released under one or more open-source licenses." These licenses ensure that users have access to the underlying code, allowing them to modify and distribute it freely. However, many companies are taking advantage of the OSI's definitions, using open-source licenses as a marketing tool to enhance their public image.

    By presenting themselves as open source, these corporations can capitalize on the positive perception associated with this label. This allows them to improve their public image and appeal to consumers who value transparency and openness. However, in reality, these companies are not genuinely committed to the principles of open source.

    The motivations behind this deception are multifaceted. One major factor is that the European Union's AI Act provides special exemptions for "open-source" models. This means that companies can take advantage of these exemptions, which include less restrictive requirements and fewer regulatory hurdles. By presenting their models as open source, they can avoid having to clean their datasets of copyright and other intellectual property (IP) issues.

    Another significant factor is the lack of a clear definition for open-source AI within the EU. The OSI is currently working on releasing an open-source AI definition, but until then, companies are free to create their own licenses that skirt around the true meaning of open source. These licenses often include clauses that shield the company from litigation and branding issues.

    The consequences of this practice extend far beyond the realm of open washing itself. The proliferation of misleading claims about being open source can have significant repercussions on the broader software development community. For instance, developers may find themselves facing increased legal reviews and complexities when trying to integrate new libraries into their projects.

    Moreover, the increasing reliance on proprietary licenses means that security bugs are less likely to be addressed, and maintenance becomes a much more daunting task. The lack of transparency in open-source software also hinders innovation, as researchers and developers struggle to understand the underlying code due to its complexity and ambiguity.

    In conclusion, the issue of open washing highlights the dark side of companies exploiting the perception of open source for their own gain. As the field of artificial intelligence continues to evolve, it is crucial that we develop a deeper understanding of this phenomenon and take collective action to preserve the integrity of open-source software.

    The situation is particularly worrying because many AI companies are involved in this practice, including big-name players like Google, Meta, and Microsoft. IBM, on the other hand, is one of the few companies that genuinely adhere to the principles of open source, as exemplified by its Granite 3.0 LLMs, which are released under the Apache 2 license.

    Ultimately, it is imperative that we recognize the importance of transparency and openness in software development. Without a clear understanding of what constitutes "open-source," we risk undermining the very foundation of this movement. As Dan Lorenc, CEO of security company Chainguard, aptly put it: "We must act together to preserve and defend the definition of open source." The future of open-source software depends on our collective efforts to ensure that companies do not exploit this label for their own gain.



    Related Information:

  • https://go.theregister.com/feed/www.theregister.com/2024/10/25/opinion_open_washing/

  • https://www.theregister.com/2024/10/25/opinion_open_washing/

  • https://forums.theregister.com/forum/all/2024/10/25/opinion_open_washing/


  • Published: Sat Oct 26 16:38:46 2024 by llama3.2 3B Q4_K_M











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