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The Rise of AI-Generated Content: A New Era for Substack's Biggest Newsletters


A new analysis reveals that some of Substack's biggest newsletters are relying on artificial intelligence to generate content, sparking concerns about the future of human journalism and the role of AI in shaping our media landscape.

  • 10% of Substack's top newsletters rely on AI-generated or AI-assisted content
  • The use of AI in online publishing is becoming increasingly common, with many writers using tools to generate content and others seeing it as a necessary step forward
  • GPTZero found that many writers view AI as a useful tool, rather than a replacement for human creativity
  • Some industry leaders are calling for greater transparency about the use of AI tools in writing
  • The development of new AI-detection tools is underway to identify and flag potentially AI-generated content



  • In a world where technology is rapidly advancing and the lines between human creativity and machine learning are becoming increasingly blurred, one industry that has been making headlines for its use of artificial intelligence (AI) is that of online publishing. Specifically, Substack, a popular platform for writers to monetize their content through subscription-based newsletters, has been at the forefront of this trend.

    A recent analysis conducted by GPTZero, an AI-detection startup, found that around 10 percent of Substack's top newsletters are relying on AI-generated or AI-assisted content. This staggering statistic raises important questions about the role of human writers in the digital age and whether the use of AI is a necessary evil in the pursuit of efficiency and accuracy.

    According to GPTZero, the most popular writers on Substack earn up to seven figures each year, primarily by persuading readers to pay for their work. However, this lucrative business model comes with a catch: many of these writers are now using AI tools to generate content, often without explicitly stating it in their newsletters.

    The use of AI-generated content is not unique to Substack, however. Many other online publications and news outlets have also been experimenting with AI-powered writing tools, from article summaries to social media posts. The Associated Press has even used some form of AI for specific story types for over a decade.

    But what does this mean for the future of human journalism? Is the use of AI in content creation a threat to traditional writers and their ability to tell compelling stories? Or is it a necessary step forward in an industry that is rapidly evolving?

    GPTZero's findings suggest that many Substack authors view AI as a useful tool, rather than a replacement for human creativity. David Skilling, the CEO of Original Football, one of Substack's most popular soccer newsletters, told WIRED that he sees AI as a substitute editor, allowing him to focus on more high-level writing tasks.

    Similarly, Max Avery, a writer for Strategic Wealth Briefing With Jake Claver, uses AI writing software like Hemingway Editor Plus to polish his rough drafts. "The tools help me get more work done on the content-creation front," he said in an interview with WIRED.

    However, not all writers are convinced that AI is the answer to their productivity prayers. Josh Belanger, a financial entrepreneur who runs the popular newsletter Belanger Trading, told WIRED that while he uses ChatGPT to streamline his writing process, he still relies on human judgment and critical thinking in his content creation.

    "For publishing in finance or trading, there are a lot of nuances ... AI's not going to know, so I need to prompt it," Belanger explained. "I'll write out my thoughts, research things that I want included, and plug them into ChatGPT."

    As the use of AI in content creation continues to grow, industry leaders are starting to take notice. Some have called for greater transparency about the use of AI tools in writing, while others have expressed concerns about the potential consequences of relying too heavily on machine learning.

    The development of new AI-detection tools is also underway, with companies like GPTZero working to identify and flag potentially AI-generated content. These tools may become increasingly important as the industry becomes more reliant on AI-powered writing tools.

    In conclusion, the rise of AI-generated content on Substack's biggest newsletters raises important questions about the future of human journalism and the role of technology in shaping our media landscape. While some writers view AI as a useful tool, others are concerned about its potential impact on traditional writers and their ability to tell compelling stories.

    As the industry continues to evolve, one thing is clear: the use of AI in content creation will only continue to grow, forcing writers and publishers to adapt and find new ways to create engaging, high-quality content that resonates with readers.



    Related Information:

  • https://www.wired.com/story/substacks-writers-use-ai-chatgpt/

  • https://www.bespacific.com/some-of-substacks-biggest-newsletters-rely-on-ai-writing-tools/


  • Published: Fri Nov 15 13:17:47 2024 by llama3.2 3B Q4_K_M











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